What we do
The base is the Organic Engine: creative strategy, production, publishing and iteration, every month. Campaign Studio takes the launches, stunts and activations that need their own scope. Partnerships puts creators, athletes and brands together.
Every format is developed from your brand and your market, then reviewed against what actually got watched.
The engine is the base. The rest builds on it.
Everything starts with the Organic Engine. Campaign Studio and Partnerships are scoped on their own, with the engine or without it.
Organic Engine
Recurring creative strategy, production, publishing and iteration. Street interviews and product trials on your account, every month.
- Concepts developed from your brand and your market
- A host and a videographer sourced for your account
- Shoots run on a monthly cadence
- Edits cut with hooks and captions
- Published on your account, or on a satellite account that points back to you
- A review of what worked, every month
Monthly. Scope and price set on the call.
Start hereCampaign Studio
A launch, a stunt, an activation, or a street series with a start and an end. Scoped separately from the engine.
- Concept and creative direction
- Production and crew
- Distribution across brand, creator and partner accounts
- Milestones and a readout at the end
Priced per project.
Start herePartnerships
Creator, athlete and brand collaborations. For brands with an audience and no partnerships function to put it to work.
- Creator, athlete and brand partner search on creative fit and audience relevance
- The idea and the brief
- Deal structure and management
- Execution and the content around it
Defined per deal.
Start hereIdea, shoot, publish, review.
Kickoff
The idea, the formats and the do-not-say list agreed. Host and videographer sourced for your market.
Concepts
Questions, hooks and trial setups developed from your brand and your market.
First shoot
The first day out. Captures land, edits start.
Publishing
First videos live on your account. Posting ownership agreed in writing.
Review
What got watched, what did not, what ships next month.
In their words.
Joey is by far the best early hire we made to the business. He made crucial influencer and athlete partnerships early that allowed us to gain market popularity faster than our competitors. When it comes to scaling influencer campaigns with profitability in mind, Joey is your guy.
We partnered with Joey on creator and partnership growth and he made an immediate impact. He moves fast, pushes hard for what works, and really understands people and relationships. That mix of intensity and EQ is rare.
Orange Tree didn't just hand us a strategy deck. They built the funnel, wrote the emails, and had things live before most agencies would've finished their onboarding paperwork.
Good ideas deserve to be seen.
Tell us what you sell and what you are launching. We will come back with the idea and what it takes to run it.